Superheroes' Character Designs

The Fab Crew, commissioned under Mr. Andrew Nodding - I illustrated the cleaning services' crew members as superheroes as per the theme. The underlying message was to empower the people who help us keep our homes and surrounding clean. It's a bold representation of the helpers to see themselves as someone who are important with a powerful position they hold. As superheroes of the modern times with many abilities.

The concept:

The Fab Crew is a cleaning company aiming to up-position the value of their cleaners and helpers. They want to change up the tone with which we position the ones who work as helpers. The visual identity aimed at bringing value to their own cleaners. To help them feel important, because they are. To make them feel valued about the work they do. Cleaning is no menial job and it's quite the super power to hold when you can beautify a surrounding or even a person!

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