Visual Identity | Creative direction | Design
Nestlé Pure Life
Launching Nestlé Pure Life meant breaking through a crowded market by shifting the focus from just physical hydration to nourishing the mind. NPL delivers unmatched Swiss-standard purity that boosts mental clarity and sharpens focus, making it the go-to water for balance, alertness, and readiness in every moment.
To embody this innovative concept, I crafted a sleek, minimalistic visual identity that communicates calm and clarity. The key visual cleverly integrates NPL’s iconic bottle silhouettes and brand elements to symbolize focus and mental refreshment—making the product not just water, but a source of renewed perspective.
I led the creative direction and design execution for the campaign’s core visual assets, ensuring every detail reflected the premium purity and mindful hydration that Nestlé Pure Life represents.
