Illustration | Social Content | Set Design
NESCAFÉ ICE – Blending Realness with a Doodle-Driven Vibe
For NESCAFÉ ICE, a cold coffee sachet targeted at a Gen Z audience, I brought a playful visual edge to the campaign’s music video and social content. My illustrations served as the signature visual  Slayer, infusing live-action scenes with dynamic doodles and graphic elements that added character, energy, and scroll-stopping appeal.
The challenge? Making the content feel cool, relevant, and effortlessly fun. Through hand-drawn overlays and art-directed visual elements,Â
I helped create a distinctive identity that cut through the noise and matched the track’s laid-back, youthful energy.
Beyond the video, I also created social content that extended this visual world across platforms, keeping the campaign cohesive, expressive, and in tune with NESCAFÉ ICE’s fresh, chilled-out vibe.
